Many of the world's leading education suppliers use ISC services to extend their global reach
“ISC Research provides core data and contacts for international schools in a rapidly expanding and very dispersed market. It can be like the wild west out there and without the market intelligence and data we purchase from ISC, we'd need a huge resource to gather the intelligence ourselves, taking time away from our sales efforts. Even with our experience in the market, identifying new schools that are opening, and noting the changes in Department Heads and Heads of School due to the high movement of staff, would be very difficult. ”
Clive Ungless, Director of International Operations, InRESONANCE
"I found using the ISC Data on Demand very helpful and useful in carrying out important market research for our business. I would recommend using the service."
Matt Harvey, Marketing Director International Education, Cambridge University Press
“We are delighted with the immediate impact the ISC Research database has had on our sales and pipeline. After sending out two email campaigns in the past two days, we have secured 21 sales demos and have already signed our first two contracts which will cover the licence fee charged. Because we have a high close rate, having access to the ISC Research database marks a significant turning point in our company, which will enable us to grow rapidly.”
Sarah Mintey, CEO, Developing Experts
“Pearson ran an e-newsletter sign-up campaign for international schools using information and data from ISC Online. The campaign was segmented into IB, secondary and primary customer groups – information we were able to easily source from ISC Online. A targeted email was created for each group, encouraging contacts to sign up for the latest news relevant to their sector (this excluded all those contacts from the ISC database that already subscribed to Pearson e-newsletters). We sent in total around 20,000 emails and achieved an additional 885 e-newsletter sign-ups from this campaign which was approximately a 4% success rate. We were delighted with these results which exceeded expectations, and with the accuracy of the ISC database”
Mark Bodle, Marketing Manager Global Schools, Pearson Education
“My first email [using ISC Online data] received a unique open rate of over 24%. This shows how clean your data is since purchased lists usually get a 10-15% open. I am very pleased."
Lynne Lavini, eMarketing Manager, Kurzweil Education
“Prior to using ISC, we had very limited outbound conversations with international schools. As a brand, we had clients in over 90 countries but the work we were doing with international schools was predominately inbound enquiries.
Using ISC Online has become an invaluable information base for us for actively targeting the international schools market. Knowing who to talk to, where schools are located, and such details as which accreditation boards they use; that information is vital and prepares me very well for my initial contact with the schools. Knowing such details as what consortium schools belong to helps to inform what volume opportunities we can offer. ISC Online’s filtering and search options help us to identify schools by region, by curriculum, examinations, etc. which makes our marketing and sales efforts much more powerful. It’s a wonderful resource for being able to slice and dice key demographic information which means my initial conversations with schools can go far deeper than simply gaining their demographic information.
The ISC Online events calendar helps me to find the most relevant conferences to attend, and the newsfeed is great for knowing that there’s one place I can go to be informed of all market news.
Our international schools market has grown since working with ISC; reaching places we’ve never previously targeted and finding opportunities that we hadn’t filled before. We are now working with over 450 international schools.”
Mike Betnun, Senior Account Executive International Sales, Hobsons
“As a Premier Service customer of ISC, I have been able to make connections with clients and to gain market knowledge that would otherwise take me months and even years to gain, giving me a competitive edge.”
Diane Jacoutot, Managing Director, Edvectus
Find out more about ISC Research
The image at the top of this page shows Prem Tinsulanonda International School