Webinar: Developing your independent school brand in China
Presenter: Anthony Phillips, Independent School Business Development Manager
Guest speaker: Sam Fraser, Head of Asia Pacific Research at ISC Research
Date: 2nd May 2019
Time: 1:00-1:45 pm UK time
Duration: 45 mins
A recording of the webinar will be available for those in inaccessible time zones. Please register to receive this.
The demand for international education amongst Chinese families is extensive and many are seeking out the international Chinese-owned private schools accessible to them in their home country. Foreign education brands are driving the success of many of these schools.
During the past 5 years, 31 independent school brands have established agreements with Chinese schools and investors to deliver teaching expertise and an international style of education. These schools are extremely popular with wealthier Chinese families who want their children to be educated close to home and who value the educational heritage, brand prestige, and opportunities that reputable independent schools from overseas bring.
This webinar will explore the opportunities that exist for independent schools in this market.